{"id":5075,"date":"2025-07-26T17:27:51","date_gmt":"2025-07-26T15:27:51","guid":{"rendered":"https:\/\/www.evalii.de\/?p=5075"},"modified":"2025-07-26T17:31:09","modified_gmt":"2025-07-26T15:31:09","slug":"pharmakovigilanz-auf-social-media-pflicht-herausforderung-und-digitale-losung-mit-evalii","status":"publish","type":"post","link":"https:\/\/www.evalii.de\/en\/2025\/07\/26\/pharmakovigilanz-auf-social-media-pflicht-herausforderung-und-digitale-losung-mit-evalii\/","title":{"rendered":"Pharmacovigilance on social media: obligation, challenge and digital solution with evalii\u00ae"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5075\" class=\"elementor elementor-5075\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69a11066 e-flex e-con-boxed e-con e-parent\" data-id=\"69a11066\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fdd0247 elementor-widget elementor-widget-text-editor\" data-id=\"7fdd0247\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Social Media<\/strong> has become a central communication channel for many pharmaceutical companies. Whether it&#039;s a Facebook page, Instagram campaign, or YouTube channel \u2013 information about medications, services, and indications is increasingly shared via social networks.<\/p><p>It is often underestimated that with increasing visibility on social media comes increasing regulatory responsibility.<br \/><strong>Pharmacovigilance on social media is not an option, but a legal requirement.<\/strong><\/p><p>This duty to monitor also extends to <strong>Social media platforms<\/strong> like Facebook, Instagram, X (formerly Twitter) or YouTube.<\/p><p>However, companies are not responsible for third-party content, but <strong>for all channels on which you are active or have influence. <\/strong><br \/>This means that all posts, comments, reactions, and direct messages on the company&#039;s own profiles or profiles equivalent to these must be regularly checked for possible indications of adverse drug reactions (AEs).<\/p><p>Social media differs significantly from traditional communication channels \u2013 especially with regard to <strong>Pharmacovigilance<\/strong>:<\/p><p><strong>Real-time communication around the clock<\/strong><br \/>Comments can appear at any time\u2014even at night or on weekends. A sporadic review isn&#039;t enough; continuous monitoring is required.<\/p><p><strong>High interaction density<\/strong><br \/>A single post on Facebook or Instagram can trigger hundreds of comments. Personal experiences are common, especially when it comes to health or product questions \u2013 and potentially relevant to PV.<\/p><p><strong>Different formats and channels<\/strong><br \/>On Instagram, people often respond via stories, on YouTube via the comment function, and on Facebook via Messenger. An effective solution must take all of these formats into account.<\/p><p><strong>Public visibility<\/strong><br \/>Statements on social media are often visible to everyone. Overlooking indications of side effects can have not only regulatory but also reputational consequences.<\/p><p><strong>evalii\u00ae<\/strong> is a specialized solution to <strong>Implementing pharmacovigilance requirements on social media in an automated and legally compliant manner<\/strong> \u2013 around the clock, on all relevant platforms.<\/p><p><strong>What evalii\u00ae offers:<\/strong><\/p><p><strong>Automated monitoring of your own social media channels<\/strong><br \/>Whether Facebook, Instagram, X or YouTube, evalii<strong>\u00ae<\/strong> systematically and continuously scans comments, messages and posts on company profiles.<\/p><p><strong>Recognition of PV-relevant statements<\/strong><br \/>Side effects are identified, classified and marked, even in indirect or colloquial formulations.<\/p><p><strong>Documentation &amp; Compliance<\/strong><br \/>Every find is documented, including timestamp, channel, text excerpt, and processing status \u2013 fully auditable and GDPR compliant.<\/p><p><strong>Integration into existing processes<\/strong><br \/>evalii<strong>\u00ae<\/strong> can be adapted to individual SOPs, role models and approval processes.<\/p><p><strong>Conclusion: Anyone who communicates on social media must also ensure pharmacovigilance<\/strong><\/p><p>Pharmacovigilance on social media is not just a regulatory obligation \u2013 it is a patient safety imperative.<br \/>As social media presence grows, so does responsibility. Companies that actively use Facebook, Instagram or other platforms must also <strong>Check for PV-relevant content around the clock<\/strong>.<\/p><p><strong>evalii\u00ae<\/strong> makes this task not only feasible but also efficient. Social media becomes a channel that is not only informative but also secure.<\/p><p>\u00a0<\/p><p>Do you have any questions about evalii\u00ae or feasibility? Please contact us: <a href=\"https:\/\/www.cross4channel.de\/kontakt\/\">https:\/\/www.cross4channel.de\/kontakt\/<\/a><\/p><p>Interested? Feel free to contact us <span style=\"color: #0000ff;\"><strong><span style=\"text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/www.evalii.de\/en\/kontakt\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/span><\/strong><\/span> \u2013 or by <strong>WhatsApp<\/strong>:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0706436 elementor-widget elementor-widget-image\" data-id=\"0706436\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.evalii.de\/wp-content\/uploads\/2025\/07\/C4C-qr-code-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-5067\" alt=\"QR Code - Besuchen Sie unsere WhatsApp Profil\" srcset=\"https:\/\/www.evalii.de\/wp-content\/uploads\/2025\/07\/C4C-qr-code-150x150.png 150w, https:\/\/www.evalii.de\/wp-content\/uploads\/2025\/07\/C4C-qr-code-300x300.png 300w, https:\/\/www.evalii.de\/wp-content\/uploads\/2025\/07\/C4C-qr-code-1024x1024.png 1024w, https:\/\/www.evalii.de\/wp-content\/uploads\/2025\/07\/C4C-qr-code-768x768.png 768w, https:\/\/www.evalii.de\/wp-content\/uploads\/2025\/07\/C4C-qr-code-12x12.png 12w, https:\/\/www.evalii.de\/wp-content\/uploads\/2025\/07\/C4C-qr-code-80x80.png 80w, https:\/\/www.evalii.de\/wp-content\/uploads\/2025\/07\/C4C-qr-code.png 1083w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Social media has become a key communication channel for many pharmaceutical companies. Whether it&#039;s a Facebook page, an Instagram campaign, or a YouTube channel \u2013 information about medications, services, and indications is increasingly shared via social networks. However, it&#039;s often underestimated that increased visibility on social media also brings greater regulatory responsibility. Pharmacovigilance on social media is not optional, but a legal requirement.<\/p>","protected":false},"author":3,"featured_media":5076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,22],"tags":[],"class_list":["post-5075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pharmakovigilanz","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharmakovigilanz auf Social Media \u2013 automatisiert mit evalii\u00ae<\/title>\n<meta name=\"description\" content=\"Pharmakovigilanz ist Pflicht \u2013 auch auf Facebook &amp; Instagram. evalii\u00ae \u00fcberwacht Social Media rechtssicher, automatisiert und DSGVO-konform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evalii.de\/en\/2025\/07\/26\/pharmakovigilanz-auf-social-media-pflicht-herausforderung-und-digitale-losung-mit-evalii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharmakovigilanz auf Social Media \u2013 automatisiert mit evalii\u00ae\" \/>\n<meta property=\"og:description\" content=\"Pharmakovigilanz ist Pflicht \u2013 auch auf Facebook &amp; Instagram. evalii\u00ae \u00fcberwacht Social Media rechtssicher, automatisiert und DSGVO-konform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.evalii.de\/en\/2025\/07\/26\/pharmakovigilanz-auf-social-media-pflicht-herausforderung-und-digitale-losung-mit-evalii\/\" \/>\n<meta property=\"og:site_name\" content=\"evalii - pharmacovigilance monitoring service\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-26T15:27:51+00:00\" \/>\n<meta property=\"article:modified_time\" 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