In digital communication, the principle of "proximity creates responsibility" is truer than ever. Healthcare companies also benefit enormously from channels like Instagram, WhatsApp, and Facebook, but they must also face regulatory realities. As soon as users post publicly, the company becomes (partly) responsible, at least in certain areas.
Whether it's a personal account, a recommendation, or even a medication name – what seems authentic and harmless can become legally problematic. This is especially true in the context of the German Act on Advertising of Therapeutic Products (HWG).) and internal communication guidelines.
Many users describe their personal medical histories online – often combined with promotional and comparative statements.
However, depending on the context, such statements may violate Section 11 of the German Advertising Act (HWG) or general competition law provisions – especially if:
- Specific products will be mentioned.
- Disease progression or treatment successes are described.
- Acknowledgements or recommendations are given
Even if the content originates from a third party, companies are obligated to moderate or remove it as soon as they become aware of it. Furthermore, companies must ensure they can regularly access such content. Otherwise, the statement could be attributed to them.
And this is exactly where evalii® comes into play: as a tool for all digital communication.
evalii® is far more than a pharmacovigilance monitoring system: Incoming content can not only be checked for potential adverse event reports, but also for:
- HWG-critical statements
- Violations of netiquette guidelines
- problematic comment types such as misinformation or sensitive content
As soon as relevant content is detected, a report is also issued here following a coordinated process:
- Either through our team: We review, evaluate and act according to your specifications.
- Or through your internal department/agency: evalii® immediately sends an email notification to the responsible person.
This way you can decide individually who moderates, but you won't miss any comments.
Why this matters to you:
- Greater security in the digital space – even with high interaction and high volume of comments
- Early warning system for potential violations of the German Medicines Advertising Act (HWG) – Risks become immediately visible
- Proactive moderation reduces legal risks and protects against escalations or shitstorms
- Audit-proof documentation of all incidents – traceable and verifiable at any time
- Seamless integration into existing SOPs, role models and internal processes – evalii® adapts to your organization
While other tools stop at PV notifications, evalii® ensures comprehensive communication security – from social media to messengers to web forms.
Your users are allowed to communicate. And you retain control.
Image: © Adobe Stock / 1518317541
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